But Frank Badillo, director of research at MacroSavvy, believes the effect will be wider. “The economic effects tend to reinforce the widening income equality and redistribution that favor ‘haves’ over ‘have nots’, professional class over the working class and urban over rural,” Badillo said. Shoppers like Martha Shaughnessy, 38, are changing the landscape. The San Francisco resident says she does about three-quarters of her buying — from household goods to clothing — online or from her phone. She says even four years ago it was less than half. She likes Instacart for groceries, places like Zulily for clothing for her two toddlers and Everlane.com for clothes for herself. “There are certain things like mobile payments that have made it easier to shop online than in person,” she said. “It’s rare I go to the mall. It’s more of an occasion than a habit.” She also says she’s discovered new brands online. The National Retail Federation, the nation’s largest retail trade group, is sticking with its annual sales growth forecast of 3.7 to 4.2 percent over 2016. But that includes a hefty expected bump of 8 percent to 12 percent from online and other non-store business.
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